Versatile Knitwear at 100% NY with Daniel & Marge  
#NYFW FW’12 

100% NY Presentation   
#NYFW FW’12 

100% NY is not only beautiful on the outside, but on the inside as well. Designers Daniel and Marge recognized that so much fabric was going to waste in the fashion industry, they created a sustainable fashion line. Their philosophy is to source organically, not waste fabric, and most importantly promote green living. Sooner or later, leaders of respective industries would need to realize the need to create something that allows sustainability, or else what would we have left? 

AND besides all this green talk, can we please talk about this CARDIGOWN (5th picture) that they have created?! INSANELY GENIUS. We definitely have a new school girl crush on 100% NY, and it doesn’t hurt that Daniel & Marge are so cute.

The cast of E!’s Scouted at the front row. We caught Beri & Julia sneaking a dance to Samantha Ronson’s mixes!

For the complete collection of Charlotte’s RTW pieces, THE CUT  has it all!